We are living inside a digital world where people's lives have been greatly affected by technology, especially the Internet. With the evolution around the globe Wide Web, various marketing strategies and trends have also been altered by companies in order to get in touch with the current audience. And that is why video marketing came up.
But what is marketing with video to begin with?
Some may not realize it but video marketing is really a strategy that's been utilized by marketers in older days. In fact, it was probably the most effectual methods to endorse new companies, services and products to the market.
You may be thinking, in the event that were the phrase marketing with video before, then what is marketing with video today?
It's just a promotional technique that utilizes videos to promote new companies, products or services. Movie or web marketing is commonplace for internet sites and it is regarded as one of the most influential tools for sales and advertising, no matter any business niche.
What exactly are a few of the advantages of participating in marketing with video?
Ranking Higher on Search Engines
Of course, you want your company to become clicked first once it has been searched. Why? Because being ranked higher on any internet search engine increases your company leads; so when you improve your leads, you gain potential prospects.
Based on a Forrester research, the odds of the web site to look on the first page of Google are 50% higher if this includes a video.
Advertising Email is Likely to be Opened
If your email subject line has got the word "video" inside it, people are actually more enticed to open it Two to three times a lot more than the subject lines that don't.
Though there could be some glitches concerning video attachment in emails (like servers not able to embed videos directly), you will find marketers who get away with it. What they do is that they make use of a picture of the play button which automatically redirects to a website landing page (containing the particular video) once clicked.
More Users can be Converted
No matter if that which you have there is a website landing page or a webinar, any page which has a video in it will surely convert more users.
Actually, product pages that have videos in it have been proven to convert 6-30% better than those videos that don't.
With increased and more companies employing video marketing in their tactics and techniques, it surely will become more progressively popular through the years.
So don't be behind everyone else now you know what is video marketing. Start by uploading a relevant video that discusses your company and merchandise and then make an evaluation run via your marketing channels.